The decay and fall of guest blogging for SEO

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s b... Read more »

International markets

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary fro... Read more »

As a marketing strategy

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising t... Read more »

White hat versus black hat techniques

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techn... Read more »

Increasing prominence

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to ... Read more »

Preventing crawling

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the st... Read more »

Getting indexed

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are... Read more »